The Florist's Guide to Vase Life by Variety

Your personal guide to everyday flowers and their vase life.

Homecoming Trends 2026

Discover top floral trends for Homecoming 2026, from bold colors, mixed texture, vintage florals and personalized designs. Make unforgettable arrangements!

Discover the Art of Ikebana

Floral Arranging With Texture

Add dimension and interest to take your floral arrangements to the next level!

Embracing Pastels For Spring

Designing for everyday retail, events, or weddings, pastel palettes invite creativity while maintaining a cohesive, elevated look. Embrace them this spring

Sunken Meadow

A floor-up revolution. Designers are looking below the table to create immersive Sunken Meadows, wrapping the venue in nature for an engaging experience.

Valentine's Week Hacks

Stay ahead of Valentine’s Day chaos with these smart hacks. This season doesn’t have to drain you —use this guide to stay focused, healthy, and in control.

The Inventory Fix Every Florist Needs

Inventory issues? When product isn’t rotated properly, older stems get buried, newer stems sell first, and waste eats away at margins. Try the FIFO method!

Galentine's Day: A Floral Designer’s Guide to Celebrating Friendship

Celebrate Galentine's Day with unique floral arrangements that honor friendship. Tap into the market with vibrant blooms and creative designs.

Trending Florist Needs for Valentine's Day

While roses are a staple for floral designers just before Valentine's Day, other interesting flower choices and combos are trending.

Floral Talk 2026

Our 2026 predictions for the next wave of floral slang you’ll be hearing around the design bench, in the cooler, or whispered before a big delivery.

Holiday Trends 2025

Get ahead of the floral Christmas trends of 2025 and add a festive flair into your arrangements!