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Flawless Flowers: Do's & Don'ts

As we all know, providing every customer with the “WOW” experience doesn’t happen by chance. There is no magic wand a florist waves; it’s a lot of hard work and dedication to get it right in a short window of time. Having the longest lasting, highest quality, flowers require a lot of extra TLC, from the time they reach you until they are in the hands of your customers.

If you’re partnered with a quality supplier, this shouldn’t be a problem because they source high-quality products that are treated with the right post-harvest protocols and are maintained in the cold chain throughout. To help flowers stay fresh and beautiful for as long as possible, a few Do’s and Don’ts regarding sanitation, cooling, and care will help you provide quality flowers and a fantastic customer experience!

The Do's

  • Clean & Disinfect EVERYTHING before the rush! Cooler walls, floors, doors, & buckets. Clean tools & tables a few times daily, buckets after every use.
  • Daily Sweep: Sweep cooler floors several times a day to get rid of leaves, petals, & stems that may carry disease spores.
  • Inspect & Process flowers ASAP: Don’t let them sit! Get your flowers hydrated & nourished as quickly as possible after receiving them. Dose right, carefully measure flower food following directions. Remove shipping sleeves as needed & be sure to place them in a cooler with good airflow.
  • Keep your cool! Check your cooler temps 3-4 times daily, ideal cooler environment for most cut flowers is 34-38F (1-3C) & relative humidity of 75-85%.
  • Send every customer home with a flower food sachet. Cut or no-cut, FloraLife® Express packets mean customers will benefit and so will you!

The Don'ts

  • Do not leave flowers outside the cooler unless you want them to open faster.
  • Do not cut flowers underwater.
  • Do not leave stems out of flower food solution once cut.
  • Do not store or display flowers near fruits and vegetables.
  • Do not display flowers in direct sunlight, extreme heat, or drafts.
  • Don’t assume, assign responsibility to guarantee tasks are completed!
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