Grow Your Garden of Revenue

Selling Plants Effectively

 

Selling plants can open an additional stream of revenue for your business while not taking away from your cut flower sales. Plants often have a higher profit margin compared to cut flowers. This is primarily due to the higher rate of perishability, high maintenance, and delicate nature of fresh-cut flowers. Once you've invested in initial inventory, the ongoing care and maintenance of plants is low. This allows you to sell plants at a higher price point while maintaining a healthy profit.

Additional Revenue

Stream,

Increased Sales Opportunities

 

More Choices for

Your Customers,

Increased

Engagement

 

 

Mixing up your florals with a wide assortment of plants provides customers with more choices. By having a selection to choose from, your customers’ interest will spike, keeping them engaged for longer periods. People love options, by offering a diverse selection, you invite customers to explore and discover new favorites, ultimately creating a loyal customer.

 

Today's market is competitive, businesses are constantly seeking new ways to stand out from the crowd. Luckily, one of the joys of selling plants is getting creative with presentation. From stylish pots and planters to decorative picks and ribbons, the possibilities are endless. By investing in eye-catching packaging and displays, you can enhance the visual appeal of your products and create an engaging shopping experience for customers. Plus,incorporating decorative products into your presentation can help push sales in other departments such as décor.

 

Ability to Get

Creative with

Pots, Picks, and

Packaging

 

Promote Health

and Well-being

to Customers

 

Plants aren't just aesthetically pleasing—they also offer a host of health benefits. Studies have shown that plants improve air quality, reduce stress levels, and enhance overall well-being. By educating customers about the health benefits of plants, you position yourself as a trusted source of information and a reliable expert. You can also take advantage of these benefits by incorporating mental health and wellness holidays into your shop. Giving your customers another occasion to celebrate with plants and flowers.

One of the key advantages of selling plants is that they allow you to keep your inventory fresh and in tune with the seasons. Whether it's spring blooms, summer perennials, or festive holiday greenery, there's always something new to offer customers. However, if you’re looking to sell trendy flowers, it can be a little more difficult. These days, trends seem to change at the blink of an eye. Thankfully, the internet serves as a great guide to quickly accessing and finding up and coming trends. By staying ahead of seasonal trends and introducing new arrivals regularly, you keep customers coming back for more and create a sense of anticipation and excitement.

Keeps Inventory

Fresh and

Seasonal for

Customers

Eco-friendly:

Promote

Sustainability

with Plants

 

Sustainability is increasingly important, luckily plants offer a compelling eco-friendly option. Unlike many consumer goods, plants have a minimal environmental footprint and contribute to a greener lifestyle. Not only do they improve indoor air quality and reduce carbon emissions, but they also promote biodiversity and conservation. By aligning your brand with sustainability principles, you attract environmentally conscious consumers and separate yourself from others in the market.