Grow Your Garden of Revenue
Selling Plants Effectively
Additional Revenue Stream,
Increased Sales Opportunities
Selling plants can open an additional stream of revenue for your business while not taking away from your cut flower sales. Plants often have a higher profit margin compared to cut flowers. This is primarily due to the higher rate of perishability, high maintenance, and delicate nature of fresh-cut flowers. Once you've invested in initial inventory, the ongoing care and maintenance of plants is low. This allows you to sell plants at a higher price point while maintaining a healthy profit.
More Choices for Your Customers, Increased Engagement
Mixing up your florals with a wide assortment of plants provides customers with more choices. By having a selection to choose from, your customers’ interest will spike, keeping them engaged for longer periods. People love options, by offering a diverse selection, you invite customers to explore and discover new favorites, ultimately creating a loyal customer.
Ability to get Creative with Pots, Picks, and Packaging
Today's market is competitive, businesses are constantly seeking new ways to stand out from the crowd. Luckily, one of the joys of selling plants is getting creative with presentation. From stylish pots and planters to decorative picks and ribbons, the possibilities are endless. By investing in eye-catching packaging and displays, you can enhance the visual appeal of your products and create an engaging shopping experience for customers. Plus,incorporating decorative products into your presentation can help push sales in other departments such as décor.
Promote Health and Well-being to Customers
Plants aren't just aesthetically pleasing—they also offer a host of health benefits. Studies have shown that plants improve air quality, reduce stress levels, and enhance overall well-being. By educating customers about the health benefits of plants, you position yourself as a trusted source of information and a reliable expert. You can also take advantage of these benefits by incorporating mental health and wellness holidays into your shop. Giving your customers another occasion to celebrate with plants and flowers.
Keeps Inventory Fresh and Seasonal for Customers
One of the key advantages of selling plants is that they allow you to keep your inventory fresh and in tune with the seasons. Whether it's spring blooms, summer perennials, or festive holiday greenery, there's always something new to offer customers. Trends seem to change at the blink of the eye, but thankfully, the internet serves as a great guide to quickly finding up-and-coming plants. By staying ahead of seasonal trends and introducing new arrivals regularly, you keep customers coming back for more and create a sense of anticipation and excitement.
Eco-friendly: Promote Sustainability with Plants
Sustainability is increasingly important, luckily plants offer a compelling eco-friendly option. Unlike many consumer goods, plants have a minimal environmental footprint and contribute to a greener lifestyle. Not only do they improve indoor air quality and reduce carbon emissions, but they also promote biodiversity and conservation. By aligning your brand with sustainability principles, you attract environmentally conscious consumers and separate yourself from others in the market.