A Florist’s Guide to Women’s History Month

Women’s History Month (March) and International Women’s Day (March 8) celebrate the achievements of women and promote gender equality. For florists, this is an amazing opportunity to create meaningful arrangements that reflect the themes of empowerment and appreciation, while also leaving a lasting impression.

Selecting Flowers for the Occasion

Certain flowers are perfect for celebrating the spirit of Women's History Month

Mimosa: A symbol of strength and solidarity.

Roses: Represent admiration, love, and respect. Pink, red, and white roses work well for the occasion.

Tulips: Known for elegance and grace, tulips symbolize perfect love and beauty.

Lilies: Represent femininity, purity, and strength—ideal for celebrating womanhood.

Daffodils: Symbolizing renewal and hope, perfect for highlighting progress and challenges.

Orchids: Elegant and strong, orchids convey beauty, strength, and luxury.

Popular Colors to Include

Colors carry significant meaning:

Purple: Symbolizes dignity, justice, and gender equality, historically tied to the suffragette movement.

Green: Represents hope, renewal, and vitality.

White: Signifies purity, equality, and the ongoing fight for women’s rights.

Combining these colors in bouquets—through flowers, ribbons, and vases—can create arrangements that align with the occasion’s themes.

Creating Meaningful Arrangements

Consider these ideas for meaningful bouquets:

Personalized Bouquets: Offer custom arrangements based on the recipient’s strengths, such as resilience or unity, with flowers like mimosa or tulips.

Mixed Bouquets: Combine purple, white, and green flowers, such as purple irises with white lilies and a touch of greenery.

Miniature Arrangements: Smaller bouquets like a single orchid or daffodil can be meaningful and understated.

Marketing Your Designs

Use this month to engage customers:

Collaborate Locally: Partner with women’s organizations for events or charity fundraisers, donating a portion of sales to women’s causes.

Promote International Women's Day: March 8, is International Women's day. This day is widely celebrated, especially on social media. Use this opportunity to share stories or posts that highlight the women who work at your flower shop, or showcasing women who you are thankful for. Customers will feel a personal connection to your brand, and it reinforces the importance of supporting women in all industries.

Consider offering a special discount or exclusive bouquet for International Women's Day, encouraging customers to share why they are celebrating a particular woman in their life. This can increase engagement while adding a personal touch to the occasion.

Flower Meanings: Create posts featuring various floral arrangements that cater to different personality types or roles. For example, design bouquets using flowers with specific meanings—such as mimosa for strength and solidarity, tulips for elegance and grace, or roses for admiration and love. This allows customers to choose an arrangement that best matches the women they are celebrating, whether it’s for a mother, a mentor, a friend, or a colleague.

By offering thoughtfully crafted arrangements that reflect the themes of Women's History Month, florists can play a meaningful role in celebrating women and empowering their communities.

As always, Kennicott.com is available 24/7 for all your Women's History Month design needs.