Graduation Season Blooms: Custom School Bouquets

Graduation season is more than just caps, gowns, and proud family photos—it's also a golden opportunity for florists to shine (and sell!). One of the best ways to tap into this celebration time of year is by offering custom school-themed bouquets. Not only do they make the perfect gift for graduates, but they also create a sense of local pride that families and students love.

If you’re a florist looking to stand out in your local market this graduation season, here’s how to design, promote, and sell custom school bouquets that fly off the shelves faster than seniors running toward summer.

Build Bouquets Around School Colors

Let the school spirit bloom—literally. Start by creating arrangements inspired by local high school and college colors. Think deep blues and golds for one school, or crimson and white for another. Add ribbons, custom wrapping, or even themed keepsake tags with graduation years or mascots to give it that personalized touch.

Pro Tip: Keep a few classic options available, but also offer made-to-order bouquets for those looking for something even more custom.

Timing Is Everything

Start your promotions at least 6–8 weeks before major graduation ceremonies. Most families start planning early, especially for larger parties. That gives you time to:

• Lock in pre-orders
• Manage inventory for specific school colors
• Offer early-bird specials
• Post sneak peeks on social media

Mark your calendar for local high school and college graduation dates, then work backward to create your promo timeline.

Promote Where the Families Are

It’s not just about making the bouquets—it's about getting them seen. Try these promotion ideas:

• Social Media Campaigns: Post reels or stories showing the design process of a school-themed bouquet. Tag local schools or use location tags for added reach.
• Partner with Local Schools: Ask if you can be listed in graduation newsletters or promoted through the PTA.
• Email Marketing: Send a “Grad Season is Here” newsletter to your client list with easy links to order.

Make Ordering Easy

Use your website and social media to streamline the ordering process. If you are able to, add a “Graduation Bouquets” tab on your homepage. Let customers choose:

• Their school
• Color scheme
• Price point
• Optional add-ons (balloons, teddy bears, cards, etc.)

Offer local delivery or in-store pickup, especially for the day of the ceremony when time is tight.

Bonus: Turn It Into a Tradition

Once customers associate you with graduation season, they’ll come back year after year. Share photos (with permission) of happy grads and their flowers, and create a highlight reel of each year’s top-selling designs. Over time, it becomes more than a sale—it’s a seasonal tradition.

Wrap-Up: Graduation bouquets aren’t just about flowers—they’re about moments. By aligning your creativity with school spirit and strategic promotion, you can turn graduation season into one of your biggest opportunities of the year.

Now’s the time to get started before the tassels turn and the moment passes.