Trending Florist Needs for Valentine's Day
Every year, in mid-January, florists begin performing small, ritualistic mental exercises. Remembering to breathe, imagining the serenity of February 15th, and so on... but February 14th, as they well know, is a different story. That's Valentine's Day - and the weeks leading up to it demand their utmost mental (and physical) preparation.
Part of that preparation is focusing on which flowers and supplies to buy in advance of Cupid's big day. From the traditional to the trending, we're here to help you check the right boxes and prepare for a success story of our industry's biggest event.
Here's a quick guide to the items you'll want to consider having on-hand for when the flood of orders starts to consume your every waking moment.
Roses, Roses, and Roses
Spray roses! Garden roses! Freedom Roses! They may as well call it "Rose Day." With many varieties available, roses are the #1 most requested Valentine flower year after year. Whites and pinks are popular, second only to classic red - but it's a good idea to have all three colors at the ready. If you're new to the florist game or you've celebrated more Valentine's Day then you want to admit, find the roses you need on Kennicott Direct. We can go on and on about roses, but for the sake of time, we'll continue...
Romantic Plants: Orchids, Succulents & More
It's not necessarily always about flowers. Consider setting out a display of succulents or flowering plants with red or white tones as an alternative or add-on gift idea. Potted plants are readily available and can be positioned as a longer-lasting expression of love or romance. Men, in particular, are always looking for a unique spin on the classic "dozen roses in a vase" idea. Prepare your shop to provide this service by having some Orchids, Azaleas, and Kalanchoes on-hand for panicked guys looking for a last-minute creative edge.
Novelty Flowers: Proteas and Sun Palms
Valentine arrangements that include tropical flowers also offer your customers a unique option for standing out (and scoring points). Paired with the right glassware and decorative accents, traditional roses can look trendy again when peppered with protea and set against a large palm leaf as a backdrop. Funky, out-of-the-box combos like this aren't for everyone, but can create a lifelong customer when it hits the mark for those seeking something daring and unusual. Explore Holex for all your novelty Valetine's Day flower needs.
Tulips and Ranunculus
At Valentine's day, we're pretty much heading into the peak season for ranunculus. Why not take shake up the classic reds, whites and pinks with something other than roses? Tulips are another great option to add color and depth to arrangements. Shop Kennicott Direct anytime, anywhere to find tulips and ranunculus in an array of colors. The long stems of these alternate flowers make them perfect companions (or featured stars) in your Valentine arrangements.
Choosing The Right Container
Flowers get all the credit, but flower pros know that the unsung hero of any floral creation is that in which they are arranged: the all-important vase! Clear, red, pink, and heart accented glassware is available in a variety of styles, and savvy buyers can save big if they purchase cases early.
While you're picking out vessels for your amazing, romantic creations, don't forget the ribbon, waxed tissue, sleeves, flower-food and the rest of the utilitarian essentials that you'll need when the orders start pouring in. As the lead-in to Valentine's Day reaches a fever-pitch, you don't want to be caught without the tools you need to finish off your designs.
As always, Kennicott.com is available 24/7 for all your Valentine's Day needs.