Turn National Girlfriends Day into Your Shop’s Next Big Floral Moment
Turn National Girlfriends Day into Your Shop’s Next Big Floral Moment
Last year, many florists were surprised by a bump in sales on National Girlfriends Day, and this year, you can turn it into a standout moment for your shop. It’s a unique opportunity to celebrate friendship beyond the usual cliches and tap into a heartfelt occasion that resonates deeply with customers.
While both Galentine’s Day and National Girlfriends Day celebrate the beauty of female friendships, they are not to be mistaken for the same occasion. National Girlfriends Day focuses on heartfelt appreciation and deep, meaningful connections. Meanwhile, Galentine’s Day bursts with fun, festivities, and girl power energy, encouraging friends to come together for laughter, brunch, and celebration.
What to Offer:
Premade Gift Bouquets with personality-packed themes:
“The Therapist Friend”, “The Planner”, “Chaos Coordinator”, easy, grab-and-go options that are personal and thoughtful gifts
Host a Bloom Bar
Bloom Bars are a fresh, interactive way to celebrate friendship, and they’re popping up everywhere. Set up a table with a variety of blooms, fillers, and greens, and invite customers to build their own custom bouquets. Make sure you brand the Bloom Bar with a fun name (e.g., “Bestie Bar” or “Blooms for Besties”) to make it more marketable.
These work great for:
- Drop-in traffic at your shop
- Girls’ night events (add champagne or mocktails)
- Private bookings for small friend groups or offices
Make it feel like a mini floral party. Add a selfie backdrop, offer packaging upgrades, and promote it on social to get people in the door.
Pro tip: Pre-bundle bloom bar stems into price tiers or color palettes to help speed up customer selection and reduce decision fatigue.
Flower Workshops: Host a small group bouquet-making class the week leading up to the day. Include take-home arrangements, light bites, and a relaxed, social vibe.
Giftable Add-Ons: Stock up on small extras like potted plants, candles, chocolate, and bath products, great for bundle deals.
How to Promote:
- Start early. Begin teasing products and events on social 1–2 weeks out.
- Send a reminder email: Let your customers know the holiday is coming and highlight gift bundles or preorder discounts.
- Use hashtags & reels: Show off your offerings with behind-the-scenes content and trending audio to drive engagement.
Pro Tip: This is a great way to re-engage summer customers before the fall wedding season kicks in. Offer pre-orders, encourage early pickups, and lean into the feel-good energy of celebrating strong female friendships.
As always, shop www.kennicott.com for all your floral and supply needs, available 24/7.