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  Galentine's Day: A Floral Designer’s Guide to Celebrating FriendshipGalentine's Day, celebrated on February 13th, is a fun a....

  Celebrate Self-Love This Valentine’s Day Valentine’s Day is the perfect time to celebrate love in all its forms, and while....

  Holiday Trends 2024 As the holiday season quickly sneaks up on us, stress levels for florists and floral designers can rise. H....

  Thriving on Small Business Saturday: Strategies for Florists Small Business Saturday, celebrated on the Saturday after Thanksg....

  Blooming Trends: Homecoming Floral Arrangements for 2024 As Homecoming 2024 approaches, it's essential to stay ahead of the cu....

Leaves, Branches, and Berries in Floral Arrangements In the world of floral design, we often turn to the vibrant colors and delicate ....

Introduction In the competitive world of floristry, understanding customer preferences is crucial for business success. Imagine a....

Floral therapy is an ancient practice, grounded in the belief that flowers do more than just please the eye. They have a profound abil....

Photo: @passionflowersue (Instagram) We're fascinated with height. There are skyscrapers, sky diving, and the stiletto heel. Floral ....