Best Practices
Retailer of the Year Best Practices...
The following are Proven Marketing and Promotional Ideas for Retail Florists from successful retail florists from across the country.
These florists are all recent winners in the Retail Florist of the Year awards given yearly by WF&FSA (Wholesaler Florist and Florist Supplier Association) and Florists' Review magazine.
Partnering with Luxury Retailers in Your Community...
A way to get your shop’s work in front of wealthy buyers is through relationships with luxury retailers and service providers who target a similar clientele....read more
Promote Your Shop on DVDs...
Create interactive DVDs, which show your shop’s floral creations and highlight its many services in vibrant color...read more
Spiritual Rewards...
Traditional forms of advertising, such as Yellow Pages, are a great tool, but an unusual venue—church bulletins...read more